The demand for nonprofit transparency and accountability has intensified. Funders and donors alike want to see evidence of optimal stewardship. This demand goes beyond simply showing that funds have been spent as intended. Donor and funders want to see the granular impact of the money spent.
Dawn Westerberg is the president
of Dawn Westerberg Consulting LLC (www.dawnwesterberg.com),
an outsourced marketing resource for software and technology firms. She works with business owners to develop
marketing strategy, identify ideal prospects, and implement inbound and
outbound marketing to generate leads and develop a strong online presence. Dawn is the co-author of the book Renewable