Technology’s pulse surges through various behaviors from how we use our phones to how donors fundraise on social media (SM) to seamless infrastructures that allow us to work more quickly. In our culture of faster communication and greater connectivity fundraisers are challenged by ever increasing track-ability and the stark reality of where donor dollars truly come from.
We are happy to announce that we have obtained a special discount code for use at Fundraising Day in New York. The discount code gives everyone who uses it a $25 discount off the current registration rate.
Most of us see and connect with the world through our phones. Everyday technology offers us new ways to shop, locate a restaurant, fact check or kick in a few bucks to a friend raising funds for a cause. Steve McLaughlin, Blackbaud Director of Analytics says this year “…we’re really seeing the emergence of mobile from a donor perspective.” He adds, “Research at the end of 2014 showed 10% of online gifts happen on a mobile device.”
Nonprofits constantly explore ways to create live engagement opportunities through the ubiquitous mobile technologies we utilize in our daily lives. Sophist’s breakthrough Text-to-Pledge platform is a process that leverages text messaging, the worldwide standard in mobile-to-mobile communication, as a means to raise money for charities at their special events, predominantly formal dinners and luncheons.
The end of the year is closer than you think. In only 15 weeks or so, we will bid adieu to 2014. Since many organizations rely on year-end, giving campaigns to make their financial goals for the year, so inboxes everywhere will be flooded with appeals.
Technology is forcing fundraising to focus on simplicity, but it’s complex. Through new gadgets on our phones, social media (SM) and tablets we are able to fundraise in a myriad of more efficient ways. All of them require us to focus on the core of fundraising—building relationships.
Learn more about the Sponsor of this Special Report:
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