Every single one of your donors and volunteers is literally one in a million. They could be supporting tens of thousands of other organizations out there, but they chose you. They donate their time to support your day-to-day operations, fundraisers, special events and more. They talk about you to their families and friends. They provide financial support.
Hosting a large scale event such as a multi-day conference takes meticulous attention to detail, of course even if you are only hosting a small scale event there are still many elements that need to come together to make the event a success.
In the nonprofit sector, the typical donor development officer can individually manage a portfolio of 100 to 150 major donors. At the same time, nonprofits underinvest in technology as a way to scale their fundraising activities. Realistically, today’s busy fundraisers can’t be expected deepen and grow more personal relationships without the help of technology to automate their personal communication. And without a clear strategy to create personal connections at scale, donors slip through the cracks and fundraisers begin to burn out. In fact, we believe this pressure on fundraising staff is one of the major contributors to the 16 month average lifespan of the typical development officer.
A new year has begun and it is time to evaluate how nonprofits have benefitted from technology in the previous year. Technology is ubiquitous, even the smallest grassroots organization has access to affordable technology that allows them to broadcast their mission on a global scale.
Like any organization, nonprofits have a lot of information to track – such as donors, campaign details, event coordination and volunteers – but they’re also more likely to grapple with ad-hoc processes, budget constraints and staffing shortfalls. Nonprofits often end up in the position of needing to make difficult choices between funding programs, training employees and purchasing necessary supplies or equipment.