Engage, experts in the design and development of web and mobile solutions for enterprises, announces its webinar, “SEO for Associations.” Scheduled for 1:30 p.m. (CST) on Thursday, Feb. 16, the fifth installment in Engage’s Association Best Practice Webinar Series will discuss how associations can use market data and search engine optimization (SEO) to drive online growth. To register, visit: http://www.engagesoftware.com/webinar.
Presented by Derek Mabie, president and founder, Evolve Digital Labs, and Jason Stone, Engage’s vice president of sales and marketing, this free webinar will take attendees through the process of understanding their marketplace in order to develop a successful online growth strategy, including:
Identifying online opportunity
Ensuring properly segmented markets
Determining market threats
Maximizing search visibility by segment
Priming websites to drive conversions
Guest presenter, Mabie, founded Evolve Digital Labs in 2009. His innovative approach to digital marketing has shaped effective growth strategies for brands such as Charter, Merck, SSM Health and Enterprise Rent-A-Car.
Jason Stone, vice president of sales and marketing, Engage, said, “Increasing traffic to an association’s website is the first step to increasing membership. With today’s increased competition for potential members’ attention, understanding the marketplace as a whole and developing a comprehensive strategy are essential to successfully growing website visits.”
The webinar is ideal for association professionals who manage, collaborate on or direct association marketing strategies.
Engage’s Association Best Practice Webinar Series is designed to provide attendees best practices for engaging members and delivering positive user experiences. A recording of the latest webinar in the series, “Member Data Collection – Surveys, Feedback & More,” is available for on-demand viewing here: http://www.engagesoftware.com/webinar/data-collection.