Nonprofit organizations who are just starting out rarely have large staff. In a majority of the cases, the staff they do have are wearing multiple hats, whether it's grant writing, managing the books, or interacting with clients. The roles they can't fill themselves, they outsource to professionals spending money that the organization might not have.
Many of these instances occur when it comes to computer technology, mainly web design. A website is an integral part when it comes to raising awareness and collecting donations. Because the task itself is so complex, usually a staff member is unable to fill that need. Therefore, many charities will outsource this task.
Because web design is in high demand, companies are able to charge a significant amount of money, that can be detrimental to nonprofits who are just starting out. That's why 30 nonprofit organizations turned to The Right Aid in 2014. The Right Aid is comprised of designers, professionals, and customer care specialists who offer their services at half the price to nonprofits, charities, and churches. This way they can get quality service for literally half the price.
In Use: The Right Aid is simple. Charities and churches consult with Customer Care Specialists to discuss what they're looking for in a website. Next, programmers and web designers take this data and creates a website that is unique to the church or charity. With four packages to choose from, each organization can pick a package that meets their needs whether it's the basic package that includes 5 pages or the professional package that includes up to 30 pages, a newsletter sign-up box, and a latest news box. The Right Aid also offers maintenance and SEO for interested customers.
Technology Used: Each website that The Right Aid builds comes with print icons, social icons, YouTube Video Integration, Facebook, and Twitter integration. The Right Aid also provides an easy to use back end for each charity or church to manually maintain their websites.
Ease of Use: Although The Right Aid claims their back-end is easy to use, if the nonprofit doesn't have a tech-savvy staff member, chances are they will not be able to maintain the website on their own. While customer service will help them, The Right Aid also offers website maintenance and SEO for a fee.
Recap: The Right Aid is a web design company that gives nonprofits, churches, and charities a 50% discount. Customer service will gather the necessary information and professional designers and programmers will create a website for their cause at half the price it would normally cost them. The Right Aid will then teach the organization how to use the back-end to maintain the website on their own. If the organization prefers, the Right Aid will perform the maintenance for a fee.
Advantages: -A website is crucial for any nonprofit or charity, and using The Right Aid lets them purchase one for half the price -Customer care representatives talk to the organization to get their input -Designers and programmers use this information to create a one-of-a-kind website for the charity or church -Maintenance is available
Disadvantages: -Chances are the back-end will be too difficult for the average nonprofit staff member to maneuver. -The website is hard to find on the internet. SEO is an available service that they provide, yet they don't do a great job of promoting themselves on search engines. When one types in "The Right Aid" they usually get a lot of website geared towards Rite Aid pharmacy.
My opinion: I have a soft spot for companies that offer discounted services towards nonprofits. It shows that they're not just out to make a profit and that they truly value what they do. It's these companies that usually put more effort into what they do. If you go on their webpage, you can see examples of websites they've done in the past. These websites do have similarities to them, but they all have aspects that are unique to their website.
They do have to either change their name or find some way to utilize their SEO skills to make sure that they're at least on the first page when someone searches "Right Aid." When you're offering SEO as a service, you should lead by example. So when your website can't be found on the first page, it doesn't set a good example.
Danielle Vitali got her B.F.A. in
Creative Writing from Emerson College. She is now a freelance writer and works
as the social media manager at a busy Irish pub in Boston. She's is also the
author of a comic book entitled, "The Superhighs"
and writes a blog called, "Sir I Think
You've Had Too Much." In her spare time she loves reading
graphic novels, writing, and playing with her dog Guinness.