With over 1 billion users Facebook remains the king of all social media sites. Recently, it added new features to help nonprofits interact with their supporters including a nonprofit fundraiser page and improvements to how the ‘Donate Now’ button works.
Still, Facebook can be a daunting platform for both new and established nonprofit organizations. Interaction is important on Facebook and if your posts aren’t garnering likes & shares it could harm your overall reach.
The question is how do you make the most out of your Facebook page. One way is to utilize Facebook’s new toolkit, Facebook for Nonprofits.
Facebook is branding the toolkit as a ‘living resource’, meaning that they will strive to continuously update it, so you get the most relevant information.
The toolkit has four different modules Getting Started, Raising Awareness, Activating Supporters, and a section for Success Stories.
Each module offers an overview of the topic for example in the Getting Started module it explains why your organization should have a Facebook page, what you can use it for and, then how to set it up.
There is also a section that details how to use paid advertising to boost your posts visibility. The Toolkit also gives advice on how to run a peer to peer fundraising campaign.
If you’ve wondered how to measure the success of your posts or campaigns on Facebook, you can visit the tutorial on using insights. It walks you through how to evaluate the effectiveness of your various posts. You can even download the data.
Jennifer is a Wisconsin based writer. She has a special interest in technology. Her works have been published in the Milwaukee Journal Sentinel and online. Her business background has allowed her to work in various fields including; Construction, Accounting and most recently Audio Visual.