Estimated reading time: 2 minutes, 42 seconds

formsNonprofits can find it daunting to find and familiarize themselves with useful tools. Concerned with cutting operational expenses to increase margins, nonprofits strive to allocate the highest percentage of their budget possible directly towards their cause. There are free and low-cost form builders available that make it an easy decision to explore all that forms have to offer


Online forms regularly fly under the radar, and it’s only when you take a second look can you realize just how essential they are across all facets of an organization. First and foremost, donation forms should be optimized for a maximum conversion rate. Their functionality and design shouldn’t be neglected as the form will be used to collect all contributions from the nonprofit’s website, social media channels, and newsletters. Nonprofits can design beautiful, simple forms to put their best foot forward and make it easy and enjoyable for people to donate.

Many nonprofits host numerous events throughout the year, from fundraising galas to philanthropy events, and forms can be used to send invitations, and collect attendee information. With a form, information can be communicated with clarity, as form fields can vary from the general to the specific. Forms can facilitate the gathering of  information including how many members are attending, if they will be bringing guests, how much they are donating, if they have items to auction, and if they have any suggestions for the event. All of the form entries can be automatically organized in a simple place, so that the form can handle the logistics, and event organizers can spend more time on the execution.

Countless organizations are inundated with partnership requests. They can be promising opportunities, but unfortunately can be unwieldy for nonprofits to keep track of. Sending an informative comprehensible form to all potential partnerships can be beneficial in screening, and is useful for accessing which collaborations to pursue. Potential partners can easily select the amount of money that they’d like to sponsor and which items they’d like to donate, as well as provide their feedback or ask questions.

Application forms help nonprofits systemize their volunteer and hiring programs. Ensuring that all submissions have the required information, proper use of forms can screen out applicants who would not be a good fit for the organization. Perhaps the applicant isn’t available during the times needed, or doesn’t fit certain requirements, and having a complete and straightforward form can benefit both parties by cutting back on time wasted. Applications can also remain on file, and can be accessed if a need ever emerges.

Forms can also integrate with many tools that would be helpful for nonprofits. Donation forms can integrate with PayPal and other payment processors, invitation forms can be registered with MailChimp to facilitate sending emails to subscribers, and can even be integrated with Google Maps to help attendees find the event location. Forms can integrate with many of the common tools that nonprofits are already using, so that information is streamlined and nonprofits can maximize their impact on their communities on the world.


Leeyen Rogers is VP of Marketing at JotForm, a popular online form building tool. She is a Bostonian living in San Francisco, and is an alumna of the University of Miami. Last modified on Friday, 10 April 2015
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