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Sage North America has taken two big steps into the world of software as a service with an online version of its Sage SalexLogix Cloud CRM deployment and its Sage FundRaising Online. Both moves to the clouds came at this week's Sage Insights reseller conference in Denver with the fundraising package marking a major difference in how Sage gets products to market.

Sage makes its money on the fundraising package by charging about four to five centers per fundraising transaction, according to Krista Endsley, SVP and general manager of Sage NonProfit Solutions, the unit that markets the SaaS-based offering. Sage is also splitting the transaction revenue with resellers who serve end users.

Endsley notes that Sage has an incentive to marketing a product that is as effective as possible for fund raising organizations. "If they don't make money, we don't make money," she says.

One of the major advantages of the new product is that it enables fundraisers to shift their efforts quickly when conditions demand a sudden change. For example, an organization that was raising money for relief following the Haitian earthquake might want to mount efforts to help with floods in the Southern United States.

Forms that enable individuals to select how much they might wish to contribute can be embedded on the fundraiser's Web it, but can also be pushed out to social media networks such as FaceBook and Twitter. Forms can also be purchased out to mobile devices.

"An individual could also forward the form noting that "this is my favorite charity,'" says Endsley.

Payments can be handled the way the organization wishes. However, Sage is offering its own Sage Payments Solutions division as the preferred vendor.

Last modified on Sunday, 19 May 2013
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