Estimated reading time: 3 minutes, 23 seconds

eventAll businesses look to marketing, including non-profits, to generate awareness and communicate key messages. For non-profits in particular, events are a key marketing tactic. Some organizations have discovered that event management technology is a fundamental part of their event strategy. However, elsewhere, the event management process seems stuck in disconnected silos, void of technology and dominated by antiquated practices.


Non-profits rely on events to raise awareness and most importantly raise money, and managing those events are a critical part of making it all work. Thanks to technology, non-profits can maximize event success and streamline the planning process. For those tired of managing events with some disjointed combination of spreadsheets, email, survey tools, and contact database, it’s time to get your organization on board with event management technology. The right event software will allow you to streamline your event processes and manage all of your event data in one place.

Here are 6 reasons your non-profit organization needs event management technology:

Improve Event Registration
Event management technology can help offload the burden and stress of setting up, collecting and managing your registrations. For non-profits, this process can often be incredibly time consuming, as filling an event is often half of the equation for success. In addition to saving time, technology can create a more seamless online registration experience that will encourage more invitees to register for an event. Using event marketing technology can save time and manpower and make things easier for small event teams strapped for resources. 

Engage Attendees Before the Event
It's important to get the right message out to event invitees at the right time. Event management technology makes it easy to send email invites and follow-up emails based on the actions that invitees have taken. For example, you can send out reminders about registration deadlines only to invitees that have not yet RSVP’d. For non-profits in particular, this can be incredibly helpful in driving your organization’s key message and value proposition, ultimately compelling invitees to maximize participation or donations.

Simplify Check-Ins
First impressions are important and no one likes to wait in long lines, especially those expected to make a donation. Event management technology speeds up the check-in process by replacing printed registrant lists with a laptop or tablet that can check guests in with a quick click or swipe and instantly sync attendance data with your contact database. Guests, as a result, are able to enjoy the event longer and waste less time on getting in.

Treat VIPs like VIPs
Every event has important guests on some level, and non-profits are no exception. Event management technology enables event hosts to alert the right people when an important attendee arrives. With such alerts, non-profits can be kept abreast of when major donors arrive. This allows the event team the opportunity to greet them at the door and make sure they’re having the best experience possible.

Understand Post-Event Satisfaction Levels
Gathering feedback from attendees after an event is a great way to improve future events. For non-profits that host several events a year, this aspect technology can prove incredibly beneficial. Event management technology simplifies the process of sending post event surveys to attendees, recording the results and analyzing them for future planning efforts.

Measure Event Success
Whether your ultimate event goals are increasing donations or just providing a great attendee experience, analyzing event success metrics is a crucial part of determining whether or not an event achieved its objective. For non-profits, this metric is often in the form of money. With the use of technology, event hosts can track how event attendance affected donations. This insight makes it much easier to track important metrics and view event results.

Using technology to manage events is incredibly beneficial to organizations, particularly those in the non-profit sector that tend to host several events a year. Non-profits that manage events with antiquated processes should consider adding technology into the fold, if only to streamline planning, create organization and maximize event success.  

For more information you can visit: www.attend.com
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