Estimated reading time: 4 minutes, 27 seconds

event-manegmentWhat an awesome event. Everyone loved it, you hit your donation goals, you spread awareness, met some passionate influencers, and got some good leads for future long-term supporters. Time to take a breath and hit pause, right?

For the most part yes, you deserve a little time to reflect and take a breather. But, while the actual event is over, and that’s a huge accomplishment, there’s still so much that can be done. What turns a great event into an incredibly valuable event has a lot to do with what you do after the event is over.

Here are three things you can do to make sure you finish your campaign strong...

Turning a thank you into an opportunity

Appreciation is an art form. The way you thank someone for their hard work, attendance, or support has the power to keep them coming back to your cause and continuing to support your campaigns.

However, the thank you is also a real opportunity for your organization to go #BeyondTheDonation. When thanking a donor, supporter, fundraiser, or evangelist, take the time to also encourage social fundraising.

Social fundraising is the act of getting people (supporters, donors, evangelists, fundraisers, etc.) to post about the actions that they take related to your cause.

Just because your event is over, it doesn’t that mean that your need for donations or awareness is also over. So, in your thank you, make sure to encourage your supporters to share their experience and message their personal networks through social media. Provide them with an easy link to share, whether it’s a page they can donate through or something more related to cause awareness, and let them know that sharing does has real value to you campaign.

Use that data

You probably gathered a good amount of  data from your campaign and now is the perfect time to dig in and make it work for you.

If you aren’t already using a fundraising platform that allows you to house all of your data into one place, you might want to consider digging in and finding one that does. It’ll not only make your life so much easier, but it’ll also benefit your future fundraising efforts by using any insights you draw from the completed event to alter your outreach and execution strategies.

Additionally, you’ll want to make sure you’re collecting and storing both donor and participant information. Both groups should be spoken to differently, so distinguishing between the two and creating a healthy database of their actions and habits, is so valuable in continuing to raise money and awareness for your cause.  

Understanding the behaviors of your supporters, in all their various forms, as well as gaining knowledge about your tactics and their successes, can have an incredible impact on the future growth of your organization.

You can segment by demographic information, whether age, geographic location, or another variable. Another option is to segment by action. Someone who donated one time to your campaign should be nurtured and educated on your organization and its mission in order to continue to gain their trust and support. A loyal volunteer who works at every one of your events should be spoken to differently, with a focus on appreciation and a call out to share their experience with their personal networks (the beauty of social fundraising).

By treating your supporters in a way that speaks more directly to the actions they’ve taken with your organization, you’re taking a holistic approach that will have a great impact on your cause, its goals, and its mission.

Document what you’ve learned, while it’s fresh

So your event went off without a hitch. You had a few near misses, solved some tough problems in interesting ways, and received a bunch of solicited (and some unsolicited) feedback about how it all went down. Now’s the time to capture it all while it’s still fresh in your mind. It will make next year easier and more successful.

A few questions to ask as you document everything that happened:

  • When did you start planning? Did you start early enough? Would a couple extra weeks made thing less stressful?

  • What was your biggest, unexpected win from the event? What could you do next year to amplify it?

  • What was your

  • biggest, unexpected failure? Can anything be done to mitigate it from happening again?

  • Did you pull your data from all marketing efforts? Do a quick ROI analysis by initiative. It will give you great direction when you start to plan your spend next year.

  • Would a quick participant survey give you even more insight into what people liked and didn’t like?

  • So while you might be exhausted from all that planning and all those sleepless nights, taking time to reflect on your event, digging into your data, and making every thank you work for you, will help make next year a little easier and a lot more successful.

    Gary Wohlfeill is the director of Brand & Marketing at CrowdRise. He works with partners to develop highly engaging fundraising campaigns and leads the marketing team in developing the CrowdRise brand. Gary has been named as having the “third best haircut of people under 6 feet tall at CrowdRise" and hopes one day to slip to fourth.

    Read 3162 times
    Rate this item
    (0 votes)

    Visit other PMG Sites:

    click me
    PMG360 is committed to protecting the privacy of the personal data we collect from our subscribers/agents/customers/exhibitors and sponsors. On May 25th, the European's GDPR policy will be enforced. Nothing is changing about your current settings or how your information is processed, however, we have made a few changes. We have updated our Privacy Policy and Cookie Policy to make it easier for you to understand what information we collect, how and why we collect it.
    Ok Decline