Review: Market Smart

Market Smart is best known for helping  not-for-profit institutions like colleges and universities engage with potential donors by generating quality leads. So imagine my surprise when I found out that Market Smart is also behind Fundraising Report Card – a reporting and analytics platform that help nonprofit organizations make sense out of their fundraising data. With multiple dashboards such as retention rate, growth, and key performance – nonprofit organizations can see an overall picture of who their donors are.

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