SofTrek formalized the partnership with Melissa Data as a clear, long-term strategy for data enhancement, particularly in the area of address standardization. Melissa Data also provides other rich enhancement services such as name parsing and email appends which align with SofTrek's strategy to make available more robust data to its nonprofit client organizations.
"The SofTrek-Melissa Data partnership will continue to provide our nonprofit clients with the data enhancement services they need to improve the quality of their donor information in order to achieve the best return on their fundraising efforts," said Bob Girardi, SofTrek's vice president. "We strive to engage in partnerships that provide our clients with best-of-breed solutions and tools to support their missions."
"Integrating direct mail and digital channels is critical for organizations looking to improve fundraising efforts while reducing costs," said Gary Van Roekel, Melissa Data's chief operating officer. "The services we can offer SofTrek customers will help verify contact information and add missing information including phone numbers, email addresses, and demographic data to increase the accuracy and effectiveness of targeting."
Since 1987, the mission of SofTrek Corporation has been to provide donor management
software, online marketing and fundraising tools, professional business services, and technology solutions to nonprofit organizations. SofTrek is committed to delivering industry-leading software, services, and solutions that help all types of nonprofits build relationships with their donors and manage their fundraising activities. Learn more at www.softrek.com.
About Melissa Data
Melissa Data is an active DMA member, as well as a member of the DMA's List & Database Council. Since 1985, Melissa Data has been a leading provider of data quality solutions with an emphasis on U.S., Canadian, and international address and phone verification, and data enrichment and cleansing services. Free trial software is available by visiting www.MelissaData.com or by calling 1-800-MELISSA (800-635-4772).