"The success of The Daily Cup app is a testament to the growing trend of mobile and how it is reaching every facet of society and business, especially when a philanthropic organization like The Salvation Army embraces mobile to connect with younger donors," said Patrick Mork, CMO of GetJar. "We, together with DIDMO, are excited to have a hand in this impactful initiative and proud to report the app solicited an over 10 percent response rate from those users clicking through to donate or wanting to volunteer."
The app's impressive download and click-through numbers speak to the growing trend of non-profit organizations successfully expanding their donor bases by embracing mobile marketing. By reaching these demographics through emerging mobile platforms, charities like The Salvation Army are forging relationships with younger donors early in an effort to sustain these relationships as they grow older.
"The Salvation Army partnered with DIDMO and GetJar in an effort to engage the mobile generation and allow these people to help the less fortunate during the holiday season," said Major C. Mark Brown, Community Relations and Development Secretary at The Salvation Army USA Southern Territory Headquarters. "We were incredibly successful in connecting with over 190,000 people who are now getting informed, educated, and encouraged to participate in the fight against social injustice directly on their mobile phones."
The free Daily Cup mobile app addresses important social justice issues such as hunger, homelessness, HIV/AIDS, human trafficking, and natural disasters through building awareness and encouraging donations of both time and money from the younger, mobile demographic. Participation among users is encouraged via a feedback form for volunteer inquiries and donation options including a "Donate $10 Now" button. Created by DIDMO, using its cross-platform Magmito mobile app creation software, The Daily Cup app was exclusively distributed on GetJar, which has received over 1.5 billion downloads in more than 200 countries.
About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church established in 1865, has been supporting those in need in His name without discrimination for 130 years in the United States. Nearly 30 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. 82 cents of every dollar spent is used to carry out those services in 5,000 communities nationwide. For more information, go to www.salvationarmyusa.org.
About GetJar
GetJar is the world's largest open app store with over 1.5 billion downloads to date. The company's key point of difference is its open market approach, which allows it to deliver applications for both feature phones and smartphones across all major platforms such as Android, BlackBerry, Windows Mobile, iPhone and Symbian among others. The company provides more than 75,000 mobile applications to consumers in more than 200 countries. GetJar has been selected by the World Economic Forum as a Technology Pioneer for 2011 for its innovative approach to technology and its deep impact on business and society on a global scale. GetJar is backed by Accel Partners and is headquartered in Silicon Valley with offices in the UK and Lithuania. For more information: www.getjar.com and follow us on Twitter @getjar.
About DIDMO
Creators of the world's first cross-platform mobile content creation solution, Magmito, DIDMO has empowered everyday people and companies around the world to easily create, deliver and track rich and engaging mobile applications. Magmito's award-winning toolset has been used by companies including Turner Broadcasting, Sennheiser, Sony Ericsson and Disney to launch mobile campaigns including product promotions, special events, customer surveys and more, delivered directly to virtually any phone on the market. DIDMO's "develop once, publish everywhere" philosophy leaves no phone unturned, from iPhone to Android, Blackberry to Java devices. Recipient of the 2010 Mobility Award, "Best in Mobile Marketing" for Magmito, DIDMO also won Sweden's Gold Mobile Award for, "This Year's Mobile Business Solution". www.didmo.com. www.magmito.com
