"Mobile giving has made huge strides in the last year, with more charities operationalizing text‑to-give fundraising for everyday use, versus only for emergency or disaster relief," said Jim Manis, Chairman and CEO of the Foundation. "There remains much work to be done in the areas of education, advocacy and standards though, and the Forum will bring together key players in the non‑profit and mobile industries to reflect where the industry is now and where we need to take it in the future."
Educating NPOs about mobile giving through the sharing of best practices and innovative case studies is a top priority for the Forum. "Charities need further reinforcement that mobile giving can factor into their overall fund development programs along with other sources of revenue and that the public now trusts the text-to-give experience as safe and reliable," said Manis. "The Forum program will cover pragmatic lessons on how large and small non-profit organizations have integrated mobile-giving campaigns into their donor engagement strategies."
In addition, the Forum will offer an opportunity for NPOs to network with technology partners that enable innovative text-to-give campaigns.
According to Manis, through the generosity of the Forum sponsors, the $195 early bird registration fee will be waived for the first 100 non-profit professionals who provide a verifiable 501(c)3 Federal Non-Profit Tax ID Number during the online registration process (limit two attendees per organization).
For more information on the Forum, its program or sponsorship opportunities, visit www.mobilegivingforum.com or follow @mobilegf2011 on Twitter.
About The Mobile Giving Foundation
The Mobile Giving Foundation (MGF) was founded in 2007 to create a "mobile giving channel" that empowers non-profit organizations and donors. Working withNorth America's top mobile carriers, the MGF enables the mobile channel for charitable giving by providing the organizational layer, operational guidelines and technical infrastructure for non‑profit organizations and donors to use the incredible power and convenience of mobile technology. The "Mobile Giving Channel" gives wireless users a simple and immediate way to receive and respond to appeals from worthy causes with the donation charged back to the carrier bill and 100% of the donation going to the designated charity. For further information, refer to the MGF Web site at www.mobilegiving.org.