Businesses and agencies of all sizes are using Pontiflex mobile signup ads to acquire new US Hispanic customers and get returns on every ad dollar. The Hunger Project, a global non-profit dedicated to ending hunger and poverty, has recently launched a mobile signup advertising campaign. In 2012, The Hunger Project is partnering with Pontiflex to run mobile signup ads, which allows the organization to reach US Hispanics as they engage with their mobile devices, increase the size oftheir in-house email database and help drive donations.
"The Hunger Project has a presence in twelve countries, including Mexico and Peru," said Sara Wilson, Communications & New Media Officer, The Hunger Project. "With Pontiflex, we can now reach and communicate with a wider audience in the US about topics that are meaningful to them."
Hispanics account for a large slice of US consumer spending and are becoming one of the most mobile savvysegments of the US population. Omnidirect reports that at three times the annual growth rate of the general market, US Hispanics total 47 million people and spend roughly $1 trillion per year. Zpryme Researchalso projected that US Hispanics spent $5.15 billion via mobile devices over the 2011 holiday season.
In addition, Hispanics in the US index very highly when it comes to mobile usage. According to AdvertisingAge, 44.7 percent of US Hispanics use smartphones. The US Census Bureau also states that Hispanics are the fastest growing demographic segment and will account for 30 percent of the nation's population by 2050.
With today's announcement, advertisers will be able to create ads in multiple languages on the Pontiflex mobile signup ads technology platform. When a user has activated the Spanish language setting on their mobile device, the platform automatically displays mobile signup ads and accompanying prompts in Spanish. As a result, Spanish-speaking people in the US and around the world can view mobile signup ads in their native language and receive advertisements that are relevant to them.
"The US Hispanic population is among the largest and most tech savvy audiences in America. It's important that our advertisers can communicate with them in a relevant way and effectively increase the reach of their branding and acquisition campaigns," said Zephrin Lasker, CEO and Co-founder, Pontiflex. "We're happy to help advertisers get their message to a universe of engaged people who are actively engaged with their mobile devices."
To learn more about Pontiflex's Spanish language capabilities, visit: http://pontiflex.com/
About Pontiflex
Pontiflex powers a new kind of mobile advertising platform: Signup Ads.
Signup Ads are a simple and 100% opt-in way for people to hear more from brands they like. People can sign up without leaving the mobile app or website they're on, and advertisers pay only for valid signups and app installations.
Whether it's moms who join Kimberly-Clark's HUGGIES loyalty program, pet lovers who want to help animals with the ASPCA, or people who want personalized books from small businesseslike Paper Hat Press, millions of people use Signup Ads every day to connect with their favorite brands and organizations on iPhone, iPad and Android devices.
