"Jay has a tremendous reputation and a proven ability of helping organizations leverage technology to elevate their mission. He is the ideal leader to further accelerate Avectra's growth," said Richard Davis, chairman and CEO of Avectra. "With the recent consolidation of technology companies serving the fundraising market, today's nonprofit organizations need more choices. We are confident Jay's wealth of fundraising industry and business leadership experience coupled with Avectra's vision for donor management is a choice that will resonate in the market."

"Avectra's culture of innovation and market leadership is what attracted me to the company," said Jay Love, senior vice president at Avectra. "They have a refreshing take on fundraising technology and pioneering new social strategies to drive donor engagement. I'm excited to become part of the team changing the future of the fundraising and nonprofit industry."

"Avectra already has a great track record as a company that invests in R&D and staff as well as delivering innovative solutions that drive their customers' success. Today's news is a strong signal of Avectra's ongoing commitment to bring that focus to the fundraising sector," said Steve Jacobson, president and CEO, Jacobson Consulting Applications, Inc. (JCA). "Jay understands the challenges fundraisers face and will be able to help build solutions to improve the efficiency and effectiveness of their fundraising efforts."

Prior to joining Avectra, Love served as CEO of Social Solutions, a provider of outcome- and case-management software for social service agencies. Love was co-founder and CEO of eTapestry online fundraising software which sold to Blackbaud in 2007. Prior to eTapestry, Jay served as president and CEO of Master Software Corporation (MSC), a provider of Fund-Master database products for the nonprofit sector. Love is a frequent speaker for the charity sector in the U.S., Canada, Mexico, Australia and the United Kingdom.

Avectra Social Constituent Relationship Management (CRM) launched in 2011 to extend the value of customers' constituent management initiatives by incorporating the social interactions of the relationship into customers' constituent database and ongoing initiatives.