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Blackbaud Publishes eBook

Blackbaud, Inc. released npEXPERTS: Online Marketing Insights for Nonprofits, a free eBook featuring ways nonprofits can connect with supporters, activate their donor bases and raise more money online. The eBook features contributions from 20 of the foremost online marketing experts from around the sector.

npEXPERTS features guidance on peer-to-peer fundraising, integrated marketing, social media and more. The authors share their expertise from years working with organizations both as employees and consultants.

Chapters and articles in the eBook include:

Social Media

  • 6 Steps to a Well-Measured Social Fundraising Campaign by Beth Kanter
  • 6 Specific Challenges Online Fundraisers Should Consider When Using Facebook by John Haydon
  • Three Ways to Use Social Media in Your Next Campaign by Amy Sample Ward
  • Social Media and Its Relationship with Online Fundraising by Carie Lewis

Email Marketing

  • The Science of Email by Steve MacLaughlin
  • Speak to the Inner Angel, Not the Inner Bookkeeper by Kivi Leroux Miller
  • Want to Raise Money Online? Don't Forget about Email By Farra Trompeter
  • Nonprofits + Internet = People Inspiring People by Ted Hart

Mobile

  • Getting Personal with Mobile Optimization by Ben Wong
  • Mobile Fundraising by Jeff Patrick

Peer-to-Peer Fundraising

  • Expanding Beyond the Fundraising Event by Robyn Mendez
  • Think High-Tech / High-Touch to Optimize Peer-to-Peer Fundraising by David Hessekiel
  • Convert Peer-to-Peer Donors into Recurring Online Donors by Jono Smith
  • Peer-to-Peer Fundraising IS a Social Medium by Donna Wilkins

Integrated Marketing

  • Integrated Marketing: Yesterday and Today by Dennis McCarthy
  • Your Donors Don't Live Only Online or Only Offline, So Why Do Your Communications?by Marc A. Pitman
  • Integrated Marketing and Online Fundraising by Roger M. Craver
  • Online Fundraising by Scott Pearl
  • Improving Direct Marketing Response with Online Advertising by Richard Becker


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