Donate.ly addresses the fundraising challenges most important to donors, allowing the organizations that use itto strengthen their donor relations and create more engaged and long-term supporters. Rather than funneling a donor to a third party platform, Donate.ly creates the ability to put donation opportunities where the donor is active on the site.

The system also offers a personalized donor dashboard, which centralizes their fundraising activity. Through this dashboard, donors can fundraise for the Donate.ly supported causes they care most about, track their donation history, and receive updates from the causes they've supported. Donate.ly helps non-profits to maintain transparency with their donors by allowing them to allocate money to specific campaigns and allowing donors to support specific campaigns rather than contribute to general pooled funds.

"When people give, they want and deserve to know how the money they donated is being used. We noticed there were not any tools that existed to allow non-profits to include their donors more transparently in the fundraising process without building something custom, so we designed it, " explains Javan Von Gronigen, founder of Donate.ly. "We wanted to create a platform that, through a personalized donor experience, strengthened a non-profit's relationship with its donor base, ultimately
helping them realize their fundraising goals."

Donate.ly also allows non-profit organizations to effortlessly customize their fundraising campaigns. The non-profits that use Donate.ly are able to manage their donors, track donations, and report on campaigns within one of the lowest cost systems available. All data involved in a campaign is owned by the participating organization, which allows them to push information to a donor management system or CRM system. The platform also affords the opportunity to create all-in-one donation forms that include only the organization's branding, leaving the user experience fluid and consistent. During their beta phase, Donate.ly was employed by organizations including Empowering Lives International, Venture Expeditions, RYOT, Generosity Water and The