“Social CRM allows users to easily evaluate the impact of their supporters in social media and translate that back to their database for future use,” said Christine Schaefer, Vice President of Community and Marketing for Salsa. “With the Social CRM options, users can then target and segment their audiences for more personalized communication and hopefully, more quality, long-lasting supporter relationships.” 

Attentive.ly imports an organization’s supporter email list from Salsa to match public profiles on Twitter, Facebook, LinkedIn, and 105 other social networks. Attentive.ly also provides Klout score and basic demographic information (age, gender) on your list. To ensure privacy, only profiles that are public are matched and monitored. Once individuals are matched, their public posts begin showing up on the organization’s Attentive.ly dashboard. Organizations then have access to statistics about top influencers, search features based on topics, reports with filters on location or specified parameters and more.  That data may then be used to develop an online communications strategy and tactics within Salsa.

“With the recent crackdown of Gmail, Hotmail, and Yahoo on ‘bulk mail’, organizations must adapt to the new normal of personalized, highly targeted content -- or see their open rates decay over the next 5 years,” said Roz Lemieux, CEO ofAttentive.ly. “Salsa is ahead of the curve in providing customers with the kind of Big Data solutions that will protect the quality of their list and enhance the efficacy of their online campaigns. By using Attentive.ly for targeting, nonprofits can see 3x-9x their typical response rates today -- and improved deliverability for their entire list in the long term.”

In addition to the implications for clients of list growth and improvement, they will also be able to rely on the customer support they come to expect from Salsa. Clients will be able to contact Salsa support directly for assistance with both Salsa and Attentive.ly accounts, with many issues addressed in-house.

Current Salsa clients can purchase the Social CRM package now by contacting their account manager.