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Salsa Labs, Inc. (Salsa), creator of the nonprofit platform to grow, engage and retain a base of online support, today announced that online fundraising and advocacy made a big impact for Salsa clients in 2013 with total nonprofit charitable giving numbers 17 percent higher than the previous year. 

“Fueling change is more than sending out an email – it is dependent on the nonprofits' ability to really know their supporters and create an 'ask' that is meaningful and that will drive the desired response,” said Christine Schaefer, vice president of community and marketing for Salsa. “People get involved for all different reasons, and I think in 2013 our nonprofit clients smartly used technology to individualize their messages, segment their lists and take a multi-tiered approach to their campaigns. I have every reason to believe that nonprofits who continue to follow those best practices will continue to see results like these through 2014.”

Key highlights in 2013:

●      Nonprofit clients raised a record $49 million using Salsa. Year-end fundraising proved once again to be powerful, with more than 45 percent of yearly donations being received during the fourth quarter of the year. Even more noteworthy, nearly 30 percent of total yearly donations were received in December, thanks in part to #GivingTuesday on December 3.

●      Nonprofit clients also used Salsa to ignite action through advocacy with petitions and targeted actions. In 2013, 943 nonprofit organizations created 16,655 actions that were completed by 36 million supporters. Compared to 2012, organization’s created 18 percent more actions and 43 percent more supporters took those actions. 

●      Email communication was also at a high in December, both in terms of the number of emails sent and the number of targets reached per email. All told, 1,161 nonprofit organizations used Salsa to send roughly 143,000 emails to 2.1 billion targets in 2013. The average email reached 15,612 targets. Overall, email was up in 2013 over 2012 – four percent more clients sent nine percent more emails to seven percent more targets.

“We are constantly digging into the data available to us to give our clients performance benchmarks,” Schaefer continued. “In doing so, we are seeing some clear trends.  For example, we will be releasing data later this month that clients who promoted #GivingTuesday didn't just shift the day donations came in, they saw an overall increase in their 2013 donation totals. We will also be measuring the impact of advocacy and email volume on fundraising.”
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