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Tech Savvy Donor Sustainment Solution

Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven performance marketing agency, has introduced its turn-key Sustainer Processing and Management solution aimed at maximizing recurring donor satisfaction and revenue.

Designed to help nonprofits increase lifetime donor value through the effective management of recurring giving programs, Merkle RMG’s comprehensive sustainer solution offers multi-channel sign-up and update capabilities, flexible giving schedule options, a robust processing engine that manages exceptions, and comprehensive donor acknowledgment and reporting.

Recurring gift programs simplify giving for donors and increase donor retention and lifetime value for nonprofits. As a result, such programs have grown in popularity, creating the need for a more robust sustainer processing and management solution. Sustainer programs present both unique and familiar management challenges, including effectively dealing with donors’ desire to set their own giving schedules, securely handling credit card and EFT charges, and properly acknowledging gifts in a timely manner.

The Sustainer Processing and Management solution allows donors to set an automatic giving schedule and ensure regular and dependable donations, while also maintaining exceptional donor care and acknowledgement. The solution allows nonprofits and their donors complete flexibility regarding amount, frequency and donation method through an easy-to-navigate online web portal. The portal is fully customizable and supports nonprofits’ efforts to make signing up easy, have reliable processing on established schedules, and easy access to management reporting to help reduce the number of lapsed sustainer donors and inform more effective acquisition efforts.

“Nonprofits value recurring gift programs because of the dependable revenue stream they offer and the loyalty and sense of partnership they reinforce with donors. Sustainer donors have made a significant commitment to the nonprofits they support and deserve the highest level of attention and care,” said Bill Sayre, president of Merkle RMG. “We saw the need for a solution to more seamlessly and effectively manage the unique aspects of recurring gift programs and to help nonprofits grow their sustainer programs. Committed to supporting changing nonprofit needs, we developed an approach addressing currently unmet needs of such sustainer programs with the introduction of RMG’s Sustainer Processing and Management solution.”

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