Subscribers can now easily donate to charitable causes in seconds, and have the donation automatically charged to their cell phone bill. For Waterfall Mobile's non-profit clients the new partnership with mGive provides the customer with a seamless, no-fail method of collecting mobile donations - one that has been accredited by all of the major wireless providers.
PETA is the first client to sign up for the offering. In June, PETA launched a campaign called "Elephants Never Forget" to run in conjunction with Vans Warped Tour 2010. Through the initiative, PETA will engage with Tour attendees to spread awareness of the abuse of circus elephants and encourage them to act. People can text PETA2 to 27722 to donate $5 to the cause.
"Millions were raised via text in the US alone in for aid to Haiti. This singular campaign showcased to the world that mobile is truly an invaluable platform for inspiring digital activism and raising money for important causes," said Matt Silk, SVP of Waterfall Mobile. "It is truly amazing how quickly small donations of $5 can add up to really help a cause, and we are ecstatic to partner with the industry leader to bring this functionality to our clients."
"Partnering with top-tier messaging providers like Waterfall will simply help drive the mobile giving industry forward and evolve the feature set even faster," said James Eberhard, Chairman and Founder of mGive. "Combining forces and empowering their clients provides an end-to-end solution that will be tough to compete with in the market."
About Waterfall Mobile
Waterfall Mobile is the leader in digital messaging and CRM for enterprises. The company's products, Msgme and AlertU, have revolutionized the way companies manage communications with their end users. The Msgme platform empowers carriers, brands, agencies and technology companies to manage digital messaging and subscribers across mobile and social channels, including SMS, MMS, mobile apps, voice, Facebook and Twitter. Msgme enhances these channels by coupling seamless integration of mobile web, video, coupons and QR codes, with direct targeting tools such as location, demographic and user preferences. Waterfall's emergency alert notification platform, AlertU, is the industry's first two-way, multichannel notification system serving as a critical component of the emergency communications infrastructure for over 2 million individuals.
Waterfall's customers include Anheuser-Busch, Nokia, Ubisoft, Guthy-Renker, PETA, Roc Nation, WPP, Publicis, Participant Media, and the California Community College system. Backed by Vista Equity Partners, Waterfall is headquartered in San Francisco with offices in New York, Los Angeles and Austin.
About mGive and Mobile Accord
Mobile Accord is the innovator and leader in mobile technology for nonprofit organizations, powering mobile donations in the United States. Founded in 2005, Mobile Accord was the first company in the U.S. to offer mobile tools specifically built for nonprofit organizations. Mobile Accord serves more than 400 leading U.S. philanthropic organizations and has raised more 95% of all funds raised via mobile giving. The mGive Foundation is the charitable partner of Mobile Accord.
