In the early stages of a nonprofit’s growth, accounting systems may not feel like a priority. However, as the organization grows, it can become increasingly complicated and time-consuming to effectively analyze your financial and operating data. Implementing a technologically advanced financial management system can ease this burden considerably by automating and streamlining core accounting, tracking, and reporting functions, making it possible for a non-profit to grow and carry out its core mission.
Market Smart is best known for helping not-for-profit institutions like colleges and universities engage with potential donors by generating quality leads. So imagine my surprise when I found out that Market Smart is also behind Fundraising Report Card – a reporting and analytics platform that help nonprofit organizations make sense out of their fundraising data. With multiple dashboards such as retention rate, growth, and key performance – nonprofit organizations can see an overall picture of who their donors are.
The Golden Age of Fundraising Technology - The Engagement Nexus A shift has happened. A shift in how we use technology to further fundraising efforts. We no longer focus on counting hits, click-through, likes and posts; understanding these may not lead to conversion—to the actual gift. We focus on something more human. We strive to connect with donors.
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