Estimated reading time: 1 minute, 29 seconds

challengestarGamification, adding gaming elements to something to make it more exciting, might be the latest buzz word in the nonprofit sector, but it has actually has been around for awhile. Think about how competitive bidding can become at an auction.



While that is one way to gamify your giving, you can also use social media to create giving challenges. By creating gamified giving on social media you can increase your reach and increase your donations. So how do you gamify your cause?

One way is to use an app such as ChallengeStar. ChallengeStar is available for both and Apple and Android. It is free to download. The app is designed to be used two ways. One way is for individual users to create challenges. Once they create their challenge they can invite their social networks to play. The proceeds of the challenge go to the user's charity of choice.

The other way is for nonprofits to register their cause with ChallengeStar. Any size organization can register with ChallengeStar, in addition your organization doesn’t need to be a 501C.3 to use ChallengeStar. Once approved by ChallengeStar the nonprofit can create their own challenge and leverage their donors social media network to raise funds.

While ChallengeStar does ask users to set a fundraising goal, it doesn’t penalize them for not reaching the goal. Whether you make your overall goal or not you will receive your funds from the challenge.

All payments are processed via Paypal. Keep in the mind the app is free to download, but there are costs associated with creating a challenge. Currently, ChallengeStar keeps 15% of the money collected as their fee. Also, in a Winner Takes All challenge the organizer of the challenge keeps 1% of the total collected amount and ChallengeStar gets their 15%.
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