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When it comes to charitable giving, some U.S. locales consistently rise to the top in their adoption of digital giving channels. Blackbaud has released its sixth annual ranking of the Most Generous Online U.S. Cities in 2013 based on online giving data from Blackbaud customers. Seattle, WA, earned the top spot, followed by Alexandria, VA and Atlanta, GA.

The report ranks the 265 cities with total population of more than 100,000 based on per capita online giving and total amount donated online through Blackbaud’s suite of online giving solutions. More than $822 million from 8.3 million donations was given online by donors in the 265 major cities.

The current rankings come from donations processed between Jan. 1 and Dec. 31, 2013.

Top Ten Most Generous Online US Cities
A ranking of large cities (population > 100,000) based on per capita online giving in 2013:

1. Seattle, WA
2. Alexandria, VA
3. Atlanta, GA
4. Washington, DC
5. Cambridge, MA
6. Ann Arbor, MI
7. Arlington, VA
8. Cincinnati, OH
9. Bellevue, WA
10. San Francisco, CA

“Online giving continues to be an important part of a nonprofit’s overall strategy,” said Steve MacLaughlin, director of product management for Blackbaud. “We continue to see growth in online giving and it is helping to drive fundraising results across nonprofits of all sizes.”

From a regional perspective based on the U.S. Census grouping of states, the top 25 large cities rank accordingly: the West achieves the number one spot (eight cities), followed by the South (seven cities), the Midwest (seven cities) and lastly the Northeast (three cities). To view the complete rankings of large U.S. cities, visit www.blackbaud.com/mostgen.

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