Articles
- Parent Category: ROOT
- Written by Kurt Martin
Blackbaud, Inc. today released upgrades to its cloud-based eTapestry CRM solution that integrates fully automated data services from Blackbaud’s Target Analytics division. These data service tools, which include the Data Health Scorecard and Address Finder, will initially focus on making it easier and more cost effective for nonprofits to improve the quality of donor information. The Data Health Scorecard will serve as the foundational tool to bring automated data health and analytics into the eTapestry solution.
Key New eTapestry Features Include:
- Data Health Scorecard – The Data Health Scorecard provides data quality screening automatically each quarter, delivering an A, B or C rating based on the quality of the records in an organization’s database. The Scorecard then quantifies that score with the amount of money that is being lost due to data problems and provides recommendations to improve database quality.
- AddressFinder – The AddressFinder connects directly with the Data Health Scorecard. The service automatically returns updated address information for any individual, family or business that has moved within the last 48 months, and integrates this information with eTapestry for easy processing. AddressFinder helps organizations minimize mailing costs, improve response rates and ensure compliance with U.S. postal regulations.
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