Merkle Response Management Group (Merkle RMG), a subsidiary of Merkle, a leading technology-enabled, data-driven performance marketing agency, has introduced its turn-key Sustainer Processing and Management solution aimed at maximizing recurring donor satisfaction and revenue.
The Blackbaud Index reported that overall charitable giving to nonprofits decreased 5.2% while online giving increased 6.3% for the three months ending October 2015 as compared to the same period in 2014.
Small Token is a mobile app designed specifically to let users make a contribution to a nonprofit as a gift to someone important to them during this holiday season, and on any special occasion. Through the app,users can access the largest nonprofit database in the country, making it easy to find the organizations they care about. Unlike many other giving platforms, Small Token is committed to passing on 100 percent of the proceeds from each gift.
Email still thrives in the nonprofit world as an effective way to contact donors. ConstantContact is used by many nonprofits as their email platform and the service tracks usage for important events. This year's results show an overall increase in email being sent during the week prior to GivingTuesday with Saturday leading in increases but the Monday prior to GivingTuesday with the most email traffic. See the chart below.