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Email and Social Media: The Perfect Ingredients for Non-Profits
 As non-profits increasingly leverage social media tools to enhance communication with their members and donors, many have begun to look at how they can utilize email marketing to support these initiatives. Organizations are realizing that by not integrating all of their marketing channels, they are missing out on spreading their messages to a wider audience.
Fundraising Software Round Up
 Finding the perfect fundraising software, one that provides all the tools necessary to build strong donor relationships and stays within the organization’s budget, is the goal of every non-profit. Both small grass roots groups and large multi-chapter organizations want the same thing, a user- friendly, easy to install and maintain software package that gives them the flexibility to grow.
Fundraising Auctions
 Auctions are great fundraising tools for non-profits, but they require an enormous amount of planning and organization. For years, many non-profits relied on a complicated system of notebooks, files, binders, or if they were lucky a spreadsheet or Microsoft Access program to keep track of all the auction information.
How Has Interactivity Made a Difference?
 Fostering strong relationships with donors is essential to the survival of a non-profit. For the longest time, non-profits relied on newsletters and other mailing to reach out to their donor base. Rising costs in both printing and mailing forced many non-profits to limit the number of mailings, which non-profits feared would damage their relationship with their constituents. So, they turned to email.
10 Tips to Get Your Email Marketing On Track
 Not for profit organizations typically have great causes, but that doesn't mean anyone in the organization is an email marketing expert. Yet email marketing is becoming more critical for fundraising and generating awareness. The placement of elements on the page, the font choice, even the colors you use all create an impression before the recipient reads a single word of text. So you want to be sure the impression you're creating is a good one.
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About the Author: Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration. |
