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Business Process Automation: How To Get Your Organization Off to a Smart Start in the New Year
According to Edward Wendling, marketing director at Alexandria, Virginia-based Advanced Solutions International, member- and donor-based non-profits should look to business process automation (BPA), to further streamline operations, maximize efficiencies and contain costs. Constituent Data Management Trends
 There is no doubt that correctly managing data is the key to success in the non-profit world. Yet, that is often easier said then done, non-profits have an overwhelming amount of data. The data encompasses the entire organization from tracking donors and gifts, to coordinating volunteers and events. Often non-profits deal with the myriad of data by running multiple databases, one for each facet of the organization. Unfortunately, while the databases work fine for holding the information, most are stand-alone. In addition, in order for databases to be useful they require constant update.
Social Media: What Works, What Doesn't
 Everyone is buzzing about social media. There is no doubt that it connects people, but the big question is can it successfully work for a non-profit. According to Carol Meerschaert, Director of Marketing and Communications for Healthcare Businesswomen’s Association, it can. She feels “Done right social media can increase awareness, engagement and motivate volunteers“.
Cloud Computing Helps Nonprofits Slash Costs and Work Smarter
2009 Year in Review
 With the shaky economy in 2009, non-profits found themselves turning to more interactive ways to engage donors. Technology such as cell phones, social media and customized web platforms allowed non-profits to connect with supporters.
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About the Author: Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration. |
The past year was very difficult for non-profits and associations. Yet, despite current orthodoxy targeting 2010 for an economic rebound, the road to recovery is expected to be a long, bumpy ride for most organizations.
