| Ground Rules for Strategic Alliances |
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| Written by Dianne Crampton | |||
| Sunday, 23 March 2008 18:00 | |||
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Can you visualize this? You are settling in for the evening and put a movie into the DVD player. You decided to make popcorn and have turned on the stove, added the oil and popcorn to the pan when the phone rings. You turn the heat down and inadvertently take the lid with you as you sprint into the adjoining room to answer the phone. It’s an important contact you have been waiting for all week. Little do you realize that turning down the heat did not stop the popcorn from reaching the popping point. The popcorn pops. You are holding the lid.
This illustrates what it is like to facilitate a group of people belonging to different organizations with no formal bond other than a common goal. Without pre-established ground rules for resolving conflict or identifying common values and boundaries, holding the “lid” is no consolation when differences begin to pop. Strategic Alliances are formed through cooperation. The power structure is shared, and instead of a top-down communication process decisions are collaborative. To build a solid foundation, it is best to begin any collaborative process by assembling the members, creating a vision, agreeing on desired results, and building trust. Trust building must begin early on. It is nurtured by building one-on-one relationships that rely on the integrity, honesty and fairness of the people involved. Therefore, disclosure of self-interests in relation to the common goal is extremely important. Without this, suspicions and perceptions of undue advantage can surface. jeopardizing the process. Other important ground rules to consider include the following:
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About the Author: Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration. |