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Private Social Networks: What’s the Magic Formula for Non-Profits?
The Best Technology of 2011
Featured eBook: The Art & Science of Multichannel Fundraising
 Direct mail, email, mobile, social media, video, search ... the marketing landscape can either be a minefield where mistakes can kill campaigns, or a perfectly integrated mix of channels that maximizes the reach of the message and gives a nonprofit the best chance to capture more donor dollars. In "The Art & Science of Multichannel Fundraising" from DirectMarketingIQ, the roadmap to that "perfectly integrated mix" is thoroughly laid out in over 130 pages -- it's specifically created (and priced) for nonprofits http://bit.ly/qwkxhUThe Best and Most Available Tools for Identifying Prospective Donors
 Ticket sales and registration fees help cover the costs of an organization’s activities, but donors are a non-profit’s life-blood. Cultivating current donors and attracting new ones is often a time consuming task, so choosing the right tools to help simplify the process is essential.
Vertical Leap is reporting that Google+ will soon include small to medium business profile pages.
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About the Author: Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration. |
Many non-profits think there is a secret formula to make their private social networks successful, but there actually isn't one. There are, however, a number of best practices that non-profits can follow to help improve experiences for members and donors as their online communities grow and serve as an information hub about their organizations.
While the actual hardware or software might have varied, most non-profits agree that the most significant technology in 2011 helped them communicate and connect better.
Associations are constantly looking for new ways to connect and engage with members - so what if there was a way for organizations to get their attention from the moment they woke up in the morning? This is a possibility, since 35 percent of people in the US check their 
