| Blackbaud to Serve as Sales Channel forThePort Network |
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| Written by News | |||
| Friday, 09 July 2010 10:00 | |||
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Blackbaud, Inc. (Nasdaq: BLKB) today announced that it will be the exclusive nonprofit sales channel for ThePort NetworkTM social networking solutions. The companies entered into an exclusive partnership to help nonprofits further engage their constituents by combining the world's leading online and social networking solutions.
"There was a natural fit between Blackbaud and ThePort Network due to our mutual focus on helping nonprofits connect with their constituencies and our respective leadership positions as online and social networking solutions providers for nonprofits," said Bob Cramer, chairman and chief executive officer of ThePort Network. "With 22,000 customers around the world and 4,600 nonprofits using their online products, Blackbaud delivers a comprehensive solution to nonprofits looking to better mobilize their constituencies, both on- and offline. We are pleased to further enhance that solution with ThePort's social networking tools for online constituent engagement." ThePort Network is the only social networking software provider that offers a complete set of products to equip nonprofit organizations with tools to help them take full advantage of the Internet. Providing social tools from blogs to full-scale online communities, ThePort Network offers social media products that enhance an organization's ability to more effectively communicate and gain insight into constituent behavior. It is the only integrated social platform that offers organizations an easy way to drive awareness and traffic from public networks such as Facebook and Twitter to their own private communities where constituents can meaningfully engage. "The power of the total solution combining Blackbaud Sphere® and ThePort Network allows our website and our online community to seamlessly integrate into our social media strategy," said Rob Gerth, director of digital media for the Reeve Foundation. "Through the Reeve Foundation Paralysis Community, we can connect people living with paralysis with friends, family members, scientists and each other." "We are pleased to grow our partnership with ThePort and to be selected as the exclusive nonprofit technology provider to deliver ThePort's powerful social networking platform," said Marc Chardon, Blackbaud's president and chief executive officer. "Coupled with Blackbaud products' existing integration with public social networking sites, ThePort will add the capability for nonprofits to build integrated private social networks to further engage their constituents." According to a recent Nielson estimate, social networks/blogs now account for one in every four and a half minutes online. Nielson also estimated that the average visitor spends 66 percent more time on these sites than a year ago. "A nonprofit's social network is a core part of its online ecosystem and there are multiple advantages to building and hosting your own communities," said Jeff Patrick, president of Common Knowledge, an online agency specializing in social networking for nonprofits. "When you host your own social media sites and communities, you have complete control over the platform, making it easier to integrate your programs and services, thereby creating a socially-enabled, mission-focused experience for your supporters. In addition, you get better access to your constituent data and better management of user generated content, along with tighter control of supporter access and privacy - all essential features of a successful nonprofit community."Blackbaud will feature ThePort Network's solutions at the upcoming Bridge Conference in Washington D.C. from July 26 to 28 and the Direct Marketing Association Conference in New York from August 24 to 25. | |||
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About the Author: Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration. |