Blackbaud, Inc. (Nasdaq: BLKB⁷) and Constant Contact®, Inc.⁸ (Nasdaq: CTCT⁹) today announced a strategic partnership agreement that will provide small and growing nonprofits with the tools and training they need to optimize their e-marketing programs. The companies will integrate key products and combine their expertise to develop nonprofit-specific seminars, training, and best practices. Leveraging Blackbaud's analytics expertise, the companies will also work together to help nonprofits enhance their programs with new analytic capabilities.

More than 100,000 nonprofits use Constant Contact's email marketing, social media marketing, event marketing, and online survey tools to create and grow relationships with members and supporters. With 24,000 nonprofit customers around the world, Blackbaud provides a full spectrum of solutions to help nonprofits of all sizes improve operational efficiency, build strong relationships, and raise more money to support their missions.

"We have more than 100,000 interactions with small organizations every day, and those interactions have made one thing very clear: small organizations need education, in addition to easy-to-use, efficient tools, especially when it comes to marketing," said Rick Jensen, Constant Contact's chief sales and marketing officer. "This partnership will give nonprofits a perfect solution for those two needs, offering tools and 'know-how' to help them build strong relationships with their members and supporters."

The companies will link Blackbaud's constituent relationship management (CRM) applications, starting with eTapestry¹⁰, with Constant Contact's Email Marketing¹¹ tool to allow users to easily share information between these leading solutions.

The Center for Children & Youth Justice is a Seattle-based nonprofit dedicated to reforming the state's juvenile justice and child welfare systems. An existing Constant Contact customer, The Center added eTapestry last year to meet its donor management needs.

"We are very excited about the integration and all of the opportunities it will bring our organization," said Rachelle Nesta, The Center?s director of development. "As our organization continues to grow, we will be increasingly using Constant Contact and eTapestry to enhance our major donor cultivation. With an integrated solution, we will be able to more effectively segment and target our communications, improving the donor experience."

In addition to linking its products, Blackbaud and Constant Contact will build a seminar and training series focused on helping nonprofits enhance relationships and communications with their supporters.

"Constant Contact integrates tools and training in a seamless manner to ensure customers are successful with their marketing efforts. Blackbaud applies 30 years of experience serving the nonprofit industry to provide the leading software and services solutions," said Jana Eggers, Blackbaud's senior vice president of products and marketing. "It is natural to work together--linking our applications and our experience to benefit nonprofits."