| ForeSee Results Helps NPR Listen to Online Customers |
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| Written by News | ||||||||
| Tuesday, 06 October 2009 11:24 | ||||||||
ForeSee Results uses the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI) to help nonprofits as well as news and information-based e-businesses determine which specific website elements (such as search, navigation, content) have the greatest impact on visitors’ loyalty. In doing so, ForeSee Results is able to identify the areas of the website that, if improved, would have the greatest return on investment. “NPR is showing that it has what it takes to evolve along with the media industry by listening to its customers and developing its online strategy accordingly,” said Larry Freed, President and CEO of ForeSee Results. “NPR’s high satisfaction scores reflect its commitment to truly listening to the voice of its website visitors. **Join ForeSee Results on October 8, 2009 in D.C. for its annual public sector summit: Digital Citizen: http://www.foreseeresults.com/DigitalCitizen.html Digital Citizen is a free, day-long event where web experts and managers of non-profit and government websites share their insights and best practices for measuring and improving citizens' online experience. About ForeSee Results As the leader in online customer satisfaction measurement, ForeSee Results uses online voice of customer data to help organizations around the globe increase sales, loyalty, recommendations and website value. Using a proven, patented technology, ForeSee Results identifies the improvements to websites and other online initiatives with the greatest ROI. With over 38 million survey responses collected to date and benchmarks across dozens of industries, ForeSee Results offers our clients unparalleled expertise in customer satisfaction measurement and management. ForeSee Results works with dozens of media, content, nonprofit, and entertainment clients, including Ask.com, AutomotiveNews.com, eHarmony.com, and Forbes.com, among others. ForeSee Results, a privately held company, is headquartered in Michigan and can be found on the web at www.ForeSeeResults.com. | ||||||||
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About the Author: Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration. |
