Fundly, a company delivering easy-to-use, social fundraising tools, announced today the release of a new Facebook application which turns Facebook fans and supporters into donors and fundraisers. This is the first non-profit friendly Facebook application that allows organizations to accept donations within the Facebook environment and encourages donors to invite their friends to become active supporters.

"More and more non-profits are discovering that simply chasing an increasing number of fans on Facebook does not automatically translate into true engagement of their supporters," said Dave Boyce, CEO of Fundly.

A Facebook "Like" is great, but now non-profits can leverage their Facebook supporters for donations and convince them to fundraise on behalf of their organization through Fundly's easy-to-use Facebook application. Fans donate without ever leaving the Facebook environment and are rewarded for their actions.

Fundly's application ends the practice of donors being allowed to virtually 'drop their gift and drive away.' Once a donation is made, Fundly's application motivates donors to leverage their network of friends to generate additional donations. Facebook donors are engaged and rewarded with virtual gifts, badges, and recognition for their donation through posts on their Facebook walls. These invitations, gifts and badges populate their friends' news feeds, exponentially increasing a non-profit's visibility in Facebook.

Leading non-profits, including the American Red Cross and Communities in Schools have already used Fundly to turn Facebook fans into frequent donors and volunteer fundraisers.

For every 100 donations made through the Fundly Facebook app:

• 5 - 15 additional donations are generated that may not have been collected in any other way, and
• up to 8,900 branding impressions are posted on the Facebook walls of potential supporters.

Non-profits can track their detailed Facebook fundraising statistics using a simple online interface.

"These tools have been helpful in increasing the visibility of our outreach efforts and helped us raise incremental money that we might not have collected in any other way", said Barb Larkin, CEO, American Red Cross Silicon Valley Chapter.

Fundly's Facebook app viral conversion rates vary based on the depth of supporter awareness and commitment to each cause. Organizations that fully utilize Fundly's social tools to engage their supporters and to emphasize the importance of their impact with clear and consistent messaging demonstrate the best results.

About Fundly 
Based in Palo Alto, CA, Fundly was launched in 2009 and has over 100 customers in higher education, non-profit, and politics. Current clients include Silicon Valley Education Foundation, American Red Cross Silicon Valley Chapter, Recovery Circles Foundation, Farmhands Boost Inc., Special Operations Warrior Foundation, the Democratic Governor's Association, and Sen. Barbara Boxer (D-CA). The company has won multiple awards, including two 2009 Pollie Awards and two 2009 Reed awards.