| Gabriel Group Helps The Salvation Army Generate More Than $1 Million |
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| Written by News | |||
| Saturday, 15 January 2011 10:27 | |||
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Gabriel Group announces the latest results of their 2010 New Year "Thank You" Planned Giving mailing for The Salvation Army- Eastern Territory. The results show that the campaign has generated more than $1 million in planned gifts.
"We simply thanked donors for their outright gifts and offered to help them put together their estate plans with a free Will Kit," said Renee Durnin, CFRE at Gabriel Group. "The response was a vast improvement over any estate planning promotion we'd done in the past -- we went from 100-200 responses to 400-500 responses. That's a 250%-400% increase in response." To get the full story check out Renee's blog post, Saying "Thank You": A New Year's Resolution that Gives Back on Gabriel Group's Planned Giving Blog. Gabriel Group is a premier provider of broad base fundraising services to organizations across the country. We work with universities, hospitals, social service agencies, cultural institutions, fraternal organizations and religious entities to significantly increase revenue from their existing donor-base. | |||
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About the Author: Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration. |