InfoCision, the leading provider of multichannel contact center services, announces the release of a new product that will help clients connect online with their donors, and equally important, provide donors a way to connect with family, friends and neighbors on the organization's behalf.

InfoCision's proprietary Online Campaign System (OCS) is InfoCision's flagship product in the digital space and will serve a multitude of purposes, including fundraising, advocacy and other sales approaches. All can be easily implemented with this tool and customized based on the needs of the client.

Designed for use as part of a multichannel marketing campaign, donors are provided a personal URL via phone or mail. When they visit their URL, they log in to a personal online portal where they can receive updates, send e-mails, customize a personal webpage, for example.

With minimal investment on the client's end, the online system opens up a new, low-cost channel for organizations to increase their ROI and acquire new donors in the difficult to reach younger demographics.

"The four key advantages of OCS integration is reaching new and younger donors; meeting online demand; making new connections; and maximizing ROI with a multichannel approach," commented Ken Dawson, InfoCision chief marketing officer. "In this Web 2.0 world, it's a necessary tool to add to any fundraising tool box."