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Written by Bob Scott
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Friday, 09 April 2010 12:28 |
Microsoft has begun selling Dynamics CRM (Constituent Relationship Management) for nonprofits and nongovernmental organizations, the first specialized CRM product from the vendor. This new offering was described as having out-of-the-box CRM functionality and customizations for features peculiar to these organizations such as donation and pledge management, basic membership management, basic volunteer tracking, campaign management, dashboard reports, and support for online payment solutions. It is available both as on- premise software and though Dynamics CRM online. If I had thought about this more when the release hit my email, I would have asked whether Microsoft is moving into an area that has produced a lot of ISVs (Independent Software Venor) offering specialized CRM.
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Bob Scott |
| About the author: |
| Bob Scott has been informing and entertaining the financial software community with his email newsletters for 10 years. And he has been covering this market through print publications for 18 years, first as technology editor of Accounting Today and then as the Editor of Accounting Technology from 1997 through 2009. He has covered the traditional tax and accounting profession during the same time and continues to address that as executive editor of The Progressive Accountant. |
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CRM stands for Customer Relationship Management, commonly referred to Constituent Relationship Management in the nonprofit software sector.
ISV is an Independent Software Vendor.
http://en.wikipedia.org/wiki/Independent_software_vendor