Phoenix Media Xchange LLC, announced the launch of emediaXchange.com software-as-a-service media platform today, defining a new competitive edge for media planning, placement and analysis.  Global brands, advertising agencies, small companies and nonprofits, will be able to plan and manage radio advertising campaigns online, directly with radio stations nationwide.

Traditional offline media has lagged online search and website advertising management capacities, relying on email, fax and phone conversations to book and complete advertising buys.  "This approach takes a lot of time and one person can only make so many phone calls or send so many emails in a day," notes Chief Technology Officer and web platform pioneer Stavros Aloizos.  "Our platform makes advertising easy, connecting agencies and companies directly to the advantages of radio marketing across the country."

Small businesses and nonprofit organizations will benefit by being able to place advertisements directly with radio stations for standby (discounted) or flighted negotiated-price spots.  The emediaXchange platform also provides services for creation of professional digital audio advertisements.

Radio stations benefit by connecting to new customers, easily setting rates and optimizing business activity to ensure pricing accuracy with maximum profitability in real time.

"Radio is a $17+ Billion advertising marketplace today - and is still largely managed with phone, email and fax processes.  Our platform empowers agency personnel and companies to plan, place and analyze an ad campaign.  Use emediaXchange.com Ad Wizard and organize a campaign in 5 minutes.  Or get into the details of defining campaign specifics leveraging the platform's full power," notes President Daniel Nienhauser.  "Standby advertising provides a huge value proposition and has been used by the Direct Response industry with great success.  Small companies can promote their product and services at reduced rates, building business and driving traffic at preferred pricing."

"Our platform enables any organization, including political entities, to manage a new campaign according to demographics or geographical data.  In 2012 eXRadio^TM for politicians will empower headquarters to overlay polling results on the radio campaign to determine which ads are swaying opinions," explained Nienhauser.

Annual membership is under $30 for access to this robust platform.

About emediaXchange.com

Founded in 2011, emediaXchange.com provides an efficient, dynamic and transparent web-based open marketplace for the purchase, sale, management and distribution of advertising media time.

eXRadio^TM (http://radio.emediaXchange.com) .