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Utilizing Email Newsletters as a Marketing Tool
 Once you have the attention of a potential supporter, what do you do to keep him or her active and engaged? With so many distractions vying for our volunteers’ and donors’ time, it’s more important than ever to build a relationship with them. Email newsletters provide a really good opportunity to do just that.
Mobile Giving Foundation: Helping Tsunami Survivors
 In any disaster, time is of the essence, as the images of the devastation in Japan were spreading throughout the world, relief organizations were already swinging into action. Along with deploying workers to the affected areas, charities looked for an effective way to collect donations from donors worldwide.
Silent Auctions Go Wireless
How to Respond to an Online Faux Pas
 Many nonprofit organizations are learning the importance of harnessing the power of social media to spread the word about their causes, to encourage “buy in” from their constituents, and to solicit ideas for change. Unfortunately, mistakes do happen in the social media realm. The American Red Cross experienced just this last week, and other nonprofits can learn from the positive way that they handled what could have been a public relations nightmare.
Scan and Learn: QR Codes
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About the Author: Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration. |
Take the paper out of your silent auction by using a wireless bidding system like BidPal or iBid for your next auction event. Going wireless not only eliminates the cost of printing catalogs and bid sheets but it helps streamline the entire bidding process.
Page through any magazine and you are bound to spot a little square shape made up of black modules. It looks a little bit like abstract art or perhaps a funky new postage stamp, but what it really is a gateway to information.
