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The Right Way to Send Press Releases
 You may have heard that one of the least expensive ways to get publicity for your nonprofit organization is to send out press releases. This can definitely be true, but if youre not doing it correctly, you are simply wasting your time, as well as that of editors that you want to pay attention to you. Obviously, the goal of a press release is to get the press interested enough in what youre doing to actually devote a story to it in their publication.
Engaging Supporters Through Interactive Video Projects
 Getting people involved and invested in your nonprofit organization is one of the best ways to ensure that theyll stay committed, right? This Technology Age offers a number of ways to engage prospective supporters, from blogging and commenting to Twitter to Facebook pages. These all allow people to feel like theyre being heard by the organizations they respect.
Refurbished Computers
 It seems to be the nonprofit organization's special burden, and even badge of honor---to make things happen on an extremely limited budget. For one thing, startup funds are usually pretty small. Once you're up and running, surviving on donations and fundraising is pretty tricky. Most importantly, being fiscally responsible means that more money can go toward your mission. BUT
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Comparison Shopping for Nonprofit Software
 While many nonprofit organizations do all they can to create a workable software system based on what they already have or what has been donated, there comes a time in many NPOs lives when it is time to bite the bullet and purchase the right tools for the job. Thats not to say that you cant keep inventory on an Excel spreadsheet or even throw in a few formulas and call it bookkeeping. On the other hand, a successful nonprofit may just outgrow these temporary fixes.
Understanding How Blacklists Can Affect Your Nonprofit’s Email Marketing
 As a nonprofit organization, you likely use email as an inexpensive and effective method of keeping your clients and supporters up-to-date about what you’re doing. You can use an email campaign to educate about your cause or even to solicit donations and volunteers. Unfortunately, there are some hazards that come along with being reliant on this medium of communication. One danger is ending up on the “blacklist.”
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About the Author: Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration. |
