The goal of Snoball, a new online fundraising platform, is to make giving fun and easy. Snoball’s founders discovered that a significant portion of all US online giving occurred in the three weeks prior to Christmas.

They decided to change that, so they set about finding a way to make giving a part of every day life. The result was Snoball. With Snoball, both individuals and corporations can set up a Snoball account to help their favorite charity. With over 1.6 million verified charities in its database, Snoball makes it simple for donors to select the charity they want to sponsor plus, Snoball believes that every donation helps and the idea is to build momentum, so there is minimum donation amount.

The user defines the parameters of the donation, using Snoball’s three-part process. The user selects the event, the non-profit recipient and the dollar amount. Users can get creative with how they chose to sponsor a charity. For example, a user might set up a Snoball for their favorite sports team. For every touchdown, the team makes the user pledges to donate $1 to the local food pantry. Another example is pledging to donate $1 to the Red Cross for every “like” a post or page on Facebook gets.

Snoball’s simple to navigate interface makes it easy to select a non-profit and build a page.  There is no monthly fee, contracts or software. However, Snoball does take 5% of every donation to cover administrative and processing fees. Users can upload logos and mission statements; Snoball provides a unique sub domain so users can promote their snoball on the web and with social media. Using sites like Twitter and Facebook to share the Snoball helps the donation grow.