| Mobile Giving Foundation: Helping Tsunami Survivors |
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| Written by Jennifer Flaten | |||
| Wednesday, 16 March 2011 11:59 | |||
In any disaster, time is of the essence, as the images of the devastation in Japan were spreading throughout the world, relief organizations were already swinging into action. Along with deploying workers to the affected areas, charities looked for an effective way to collect donations from donors worldwide.
In the case of Japan, where the crisis is still unfolding, it is critical that donations reach organizations quickly so that they can continue to provide aid to those who need it. One of the best ways to do this via a mobile giving campaign, so many organizations turned to Mobile Giving Foundation, pioneers in text-to-give campaigns. Mobile Giving Foundation understands that, in times of crisis, people want to help, and their goal is to make it as easy possible for people to do just that. With their existing relationships and well-established infrastructure, Mobile Giving Foundation has all the tools necessary to quickly set up a text to give campaign for a relief organization. The charitable organization works with Mobile Giving Foundation to select a code number, a code word and a price code for their campaign. Once that is in place, charities can begin spreading the word about their campaign. Mobile Giving works with the wireless providers to ensure that the donations reach the organization. Mobile Giving provides daily reports so the organizations can track the incoming donations. The typical turn around is 90 days, from donor seeing call to action, responding to it and charity receiving donation. Here are the USA and Canadian campaigns. In the USA
In Canada
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About the Author: Kurt Martin is a Founder and Group Publisher of Progressive Media Group (PMG) and the Publisher of Nonprofit Technology News. During his 4 years as Publisher of The NonProfit Times, he grew the imprint from a single newspaper to a community of websites, online job boards, email newsletters and digital editions of the print editions. Prior to taking the role of Publisher he was the East Coast Sales Manager for Broad Daylight, Inc. a knowledgebase company. He also held management roles in advertising and ciruclation sales at American Banker/Bond Buyer (Thomson), Faulkner & Grey (Thomson) and SourceMedia (Investcorp.) Kurt graduated from Montclair State University with a B.A. in Political Science and Public Administration. |