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mobile fundraisingFundraising is the name of the game for non-profits and the game is changing every so slightly. While the goal is still getting people to give to your organization, how they do it is no longer by writing you a check.

Peer Driven Fundraising
Whether your refer to it as peer-to-peer, crowdfunding or crowdsourcing the results are the same, a peer driven fundraising campaign lets your existing donor base play an integral part in fundraising for your organization. There are myriad crowdfunding platforms. After your organization signs up with one, your donors can create a personal page that they can then share via social media.

Peer driven campaigns do more than generate funds they generate donor engagement. Donors no longer base their charitable giving solely on the impact the charity makes. With online vetting sites like CharityNavigator donors know their money is being put to good use, now they want more than a single monetary transaction. They are looking for a meaningful relationship.

How do you engage your donors? If the answer is that the only interaction you have with them is to ask them to give money, you may find your donor base declining. Peer-to-peer gives donors a change to work for the non-profit. They aren’t just sending their money off to the charity; they are working for the charity to help generate donations.

An additional benefit to the peer-to-peer method is it is an organic way for a non-profit to grow their donor base.

Mobile Devices
Mobile devices are not going away, in fact, they are creeping into more and more areas of people’s lives. In order to stay competitive your organization must make the most of mobile devices. The new buzzword in websites is Responsive Web Design (RWD); it simply means that the website is designed for optimal viewing on any device whether it is a mobile phone or a desktop computer.

If you still think that it isn’t important how your site or email looks on a smartphone consider this; the mobile industry is reporting that currently 61 percent of people read their emails on their smartphone or tablet.

More importantly, 80 percent of users will delete an email that doesn’t look good on their phone. Having an email that isn’t viewable or isn’t interactive can cause a negative perception of your organization.

Donate Now
People are no longer dedicating X amount of time to sitting in front of their computer reading email and surfing to sites that interest them. Most surfing is done on the fly from their smartphone as the mood strikes them. To that end, your website needs to be mobile friendly and it is impetrative that it is as easy as possible to donate. One way to do that is to streamline the donation process with one-click donating.

Soon online shopping and donating could be done from a digital wallet, simply a method for electronically storing the users billing and credit card information. At this time the only digital wallet active is Google Wallet, which offers a donate button for YouTube channels and will soon add one for Google+ Pages.

Facebook and Twitter are working on implementing their own digital wallet systems, which would make it possible for users to donate directly from their social media account.

Consider adding a mobile card reader to your arsenal to make collecting payment or donations at off-site events like auctions easier. Square now offers organizations the ability to have staff members accept payments on behalf of the organization, by swiping or manually entering the donor’s credit card information, without granting the staff member access to any sensitive company information.

Last modified on Saturday, 29 March 2014
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