Even if you happen to like a particular crowdfunding platform that might not necessarily be geared toward nonprofits, it’s still quite possible to use the site to raise money for your specific needs.
Today we’ll talk about crowdfunding platform options as a nonprofit and ways that you can use these sites to your biggest advantage.
What Exactly Is a Crowdfunding Platform?Certain websites are going to have different features, but at the basic level these websites let nonprofits set up a campaign page. And on this campaign page, supporters can come in directly donate money via online payment or check.
In many cases, a nonprofit will be able to set up a master page for their organization. But then there supporters will have the option to set up tangential pages that they can use on a personal level to gain support from their family members and friends.
Certain crowdfunding platforms are specifically designed to help those with physical products. Other platforms are more geared toward charitable organizations. And others are designed more for nonprofit use.
What to Look for in the Ideal Crowdfunding PlatformAs you navigate your way through different crowdfunding opportunities, there are certain things to look for in the perfect crowdfunding platform to best meet your nonprofit needs.
You’d be wise to watch out for the following features and benefits:
1. Crowdfunding Platform Design
First off, if you’re going to use a particular crowdfunding platform to set up a master page for your nonprofit organization, it makes sense to choose one that has an appealing design and fundraising pages. Otherwise the website itself might unintentionally turn away potential donors.
So, you have to be on the lookout for the way the fundraising pages look, whether or not they are appealing, if donors will find the pages appealing, and other aesthetic things like that.
On the other side of the coin, you also have to pay attention to requirements, if there are going to be certain constraints that you might not like, and other rules and regulations set forth by the crowdfunding platform.
Many crowdfunding sites charge fees to gain access to use their platform. For the most part, these fees will be assessed based on a percentage of the amount raised through the crowdfunding page. So, if you’re going to take time to raise money for your nonprofit organization, make sure your content with the fees that you’ll have to pay out to the crowdfunding site.
Some sites are going to charge more than others. Some sites might charge a setup fee. Other sites might charge a monthly fee. And still others could even charge credit card processing fees. Ultimately, you need to look at their fee schedule and decide whether or not you’re satisfied with the amount that you’ll have to pay for their service.
3. Social Networks & Marketing
Last but not least, make sure the site is fully integrated with the top social network platforms that you use. You’ll need this to help spread your message and hopefully make it go viral.
Is it easy to link your page to your favorite social networks? Is it possible for your supporters to share your page on their social network accounts easily? Make sure marketing and social network sharing is effortlessly integrated with your crowdfunding fundraising page.
As you can see, nonprofit organizations will certainly benefit from crowdfunding. Set up your campaign page today and reach out to passionate people willing to donate money to your important project.
Wendy is a super-connector with OutreachMama and Youth Noise NJ who helps businesses find their audience online through outreach, partnerships, and networking. She frequently writes about the latest advancements in digital marketing and focuses her efforts on developing customized blogger outreach plans depending on the industry and competition. You can contact her on Twitter.