Estimated reading time: 2 minutes, 25 seconds

donate button2Increasing donations is always top of mind for nonprofits. But as the giving season approaches, it’s even more imperative that organizations strategize the best ways to maximize donations, so they can meet their goals.


Sometimes meeting donation goals can feel stressful, but there are easy and effective ways that nonprofits can increase donations without much time or effort.

Optimize Your Website for All Devices
In our complicated world, people crave simplicity whenever they can get it. That goes for donating too. When you make it easy to donate, you lower barriers to entry and in turn will get more donations.

One way to ensure that donors can easily donate is to optimize your website for all devices, such as desktop, tablet, and mobile. There’s nothing worse than trying to access a website on your phone that isn’t optimized for mobile. It causes a bunch of unnecessary scrolling and frustration.

Have a Clear Call to Action
Once your website is optimized for all devices, it’s time to double-check that the donation button is front and center. Having a clear call to action will draw donors in and help them navigate the the donation page (which is what you want!).

It’s easy for donation buttons to get lost in a sea of content and noise. Make sure yours stands out in the top banner, so people will see it right away. It’s also important to have a “donate” button on every landing page, even if it seems irrelevant to the content. By doing this, you’ll cover all of your bases with potential donors.

Use Online Donation Forms
After someone clicks “donate” they’ll be redirected to an online form and will need to fill out their personal information and payment details. Once you collect this important information, such as donor emails, you’ll be able to send thank-you emails, event invitations, and promotions for other giving campaigns.

Having a seamless online form to collect these details is important in keeping donors’ attention and making sure they fill the form to completion. If forms are too long or complicated, there’s a good chance people will stop filling them out and you won’t get their donation. If you’re unsure about the form you’re currently using, ask longtime donors for their feedback and ideas about how you can improve.

Give Thanks and Show Gratitude
Last but not least, make sure to thank your donors and show them gratitude! Emailing them a personalized thank-you note that highlights what their contribution means to your organization and its programs will strengthen your relationship and encourage donors to keep on giving.




Annabel Maw is a marketing communications manager at popular online form building company, JotForm. She’s worked in the nonprofit sector and has co-authored a book about increasing donations, “Getting the Most from Giving: How to Maximize Donations for Your Nonprofit,” which is available on Amazon. Last modified on Monday, 12 November 2018
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