The world has already gone mobile. Accessibility, convenience and higher levels of engagement are a few reasons that drive the growth in popularity of mobile phones in all walks of life and fundraising is no exception to it.
According to the 2018 global trends in giving report, 74 percent of all donors are inspired by digital communications to embark on their donation journey. The importance of technology on non-profit fundraising thus cannot be undermined.
Rise in altruism and moral righteousness fuel the quest to make this world a better place. Mobility solutions simply make it a frictionless experience.
Mobile and other digital channels are constantly revamping how the donors engage with nonprofit organization which exemplifies the need for innovation and novel application of technology within this niche. Here is a list of ways nonprofits can incorporate mobility solutions in their fundraising strategy
1. Online donation
Online fundraising is one of the most popular ways for nonprofits to raise money. All you need is a connection to the internet and you are ready to give. The most common method of online donation is via the nonprofit’s website or online donation page.
While online donations via websites has been around for quite some time now, the rise in mobility has necessitated mobile responsive website for a seamless user experience.
In 2018, more than half of all nonprofit website traffic came from tablets and mobile devices. Well designed websites that follow the principles of responsive design and employ UX/UI best practices boost the donor trust, improve accessibility and result in a better user experience which increases the chances of recurring donations.
2. Leverage mobile applications
Mobile apps take accessibility a notch up while simultaneously boosting donor engagement. Donating funds for a cause is a personal choice and mobile apps take personalization to another level through access to features like push notifications.
Here are the two ways you can leverage mobile apps for successful funding
- Sign up with existing apps: You can register your nonprofit on apps like Google’s One Today and you get instant access to their vast donor base. Receiving funding is fast, hassle-free with no transaction fees in most cases. The downside is that your nonprofit has to stand out from the other competing ones to capture donor’s attention. Since you are registered on a third party application, you have no access to the native app features.
- Build your own mobile app: While this is certainly the more cost-intensive option, it also gives you considerable freedom over app design and development. The process behind creating an app has the potential to expand your reach to a wider audience and promote engagement. Depending on your requirements, you can choose a drag and drop app builder or hire a custom app development company to design and develop your app.
Mobile apps can integrate multiple payment options while saving the basic user information so that the donors do not have to enter their personal information repeatedly, leading to a frictionless experience.
With mobile apps, you can also send out notifications to the donors in case of any fundraiser or related events like charity auctions or walkathons being organized leading to higher turnout and engagement.
Storytelling is an important part of fundraising and mobile apps and websites allow you to excel at that. You can also send out personalized push notifications intermittently to the consistent donors to promote recurrent donations.
3. Text-to-donate fundraising
Pledge texting is an innovative method of fundraising for nonprofits. The nonprofits have a designated mobile number which the donor needs to send a text message that contains a predetermined keyword. As a reply, a link to the nonprofit’s mobile responsive donation page is sent over. The donor just needs to fill up the details in the online form and proceed towards making the donation.
A number of different payment options including credit card and other digital wallets can be made available to the donors. There are a number of text-to-give providers that can facilitate this form of mobile fundraising.
Fundraising through text messaging is easy, fast and comes with a low learning curve. The only thing that has to be ensured is that a clear transmission of information about the steps that the donor needs to take in order to complete the process has to be given. The keyword has to be memorable and the information required to be input by the donor in the donation form should be minimal in order to make the experience hassle-free.
Safeguarding the personal information of the donors is the responsibility of the nonprofit. The design of the mobile responsive webpage also needs to follow the UX/UI design principles so that it invokes the feeling of trust.
Rahul Varshneya is the co-founder and President of Arkenea and Benchpoint. Rahul has been featured as a business technology thought leader in numerous media channels such as Bloomberg TV, Forbes, HuffPost, Inc, among others.Last modified on Tuesday, 18 June 2019