FireSpring is a platform that offers “beautiful websites with essential tools for nonprofits”. The company caters to charities, helping them build engaging websites to increase traffic, donations, and a nonprofit’s overall Internet presence. Like popular web design websites such as Wordpress and Blogger, FireSpring gives customers seven pre-made layouts with an option to create a customized layout that’s exclusive to the nonprofit. This is a great option for medium to large nonprofits who can stand to spend a few extra dollars for this add-on. Start-ups or small charities may opt to save money by picking one of the layouts that the site already offers. Once the layout is decided upon, FireSpring will brand the new site with a charity’s colors, pictures, and logos. Once the site is published, nonprofits have the ability to add pages, and update text and pictures. They also have the ability to use the other tools available from FireSpring such as “fundraising bootcamp” and event registration.
Add-ons lets nonprofits see how well their website is doing with search engine optimization and search marketing or pay-per-click. If a website is not performing as well as a nonprofit hopes for, they can turn to their account team which is included in both the basic and premium packages.
When it comes to cost, FireSpring offers a few packages with additional add-ons. The basic plan is $89 a month and includes among other things an event calendar, unlimited fundraising campaigns, responsive design, site analytics and statistics and even a dedicated account team. Want to opt for the premium plan? A charity receives everything the basic plan offers plus email marketing, an integrated shopping cart, group management and event registration. Additional add-ons include custom design, color customization, social media services, and search engine optimization.
FireSpring requires customers to have Internet access. It works with either Macs or PCs. More technology may be required if using certain tools.
Ease of Use:
Like any new software, FireSpring will take a learning curve depending on what tools an organization decides to use. If an organization simply opts for web design, chances are they will catch on quickly. The hardest part of any web design template is deciding which layout is use or which design will work best for the nonprofit. Once the template is picked, the charity will be prompted to pick colors, load logos, and upload text. If a charity is not particularly tech savvy, FireSpring offers support in IT and customer service.
FireSpring allows nonprofits to design visually stunning websites with the option of adding on tools to enhance customer experience. From choosing layouts to customizing the website, FireSpring promises beautiful websites that will grab the attention of potential donors.
Nonprofits and charities can pick between two plans and numerous add-on options to help their website stand out in a sea of nonprofits.
In far too many instances nonprofit organizations don’t have many options to choose from when it comes to the software they use. So I like the idea that nonprofits’ have a third option when it comes to web design. It’s also exciting to find a website design company that is dedicated to nonprofits. This more than likely means that they understand the struggles nonprofits face such as lack of money, resources, and time. Because of this they are better equipped to help them overcome these obstacles on a day-to-day basis.
Although at first glance the packages are expensive, each package comes with many tools that could help the nonprofit succeed. Site analytics will help the charity understand their audience and see whose viewing their website. The fundraising bootcamp will give nonprofits valuable information to grab the attention of more donors. With the basic package, users are also able to launch fundraising campaigns and offer integrated payment processing. In my opinion when adding all of this up individually it comes to more than $89 a month.
The reason why a lot of nonprofits and companies in general choose Wordpress is becomes of its familiarity, ease, and convenience. Wordpress offers numerous plugins to enhance user experiences, something they’ve been able to do because they’re so well known. I think a potential downfall of FireSpring is despite the many tools and services they offer, many customers may opt to stay with WordPress because it’s easier.