Management Features

Management Features (282)

Don't Shy Away From Technology to Boost Your Nonprofit Donations

As technology continues gaining momentum in various industries, automation of tasks is one of the areas that has attracted attention of many business leaders. For your nonprofits, automation of tasks that were initially done manually will allow your organization to spend more of its time on fundraising and other causes. With technology, time and resources that you could have spent maintaining your nonprofit can be used to grow the organization. Lack of proper ways of reducing spending can affect growth of an organization, and these costs can be detrimental to the mission of your nonprofit as donors are now focused on transparency. Here are a few tips on how you can use technology to boost your nonprofit.


Four Steps for Measurable, Actionable Nonprofit Engagement Planning

The 2018 Membership Marketing Benchmarking Report from Marketing General Incorporate (MGI) noted that the average member retention rate for associations is 84%. Looking at the same statistic for new members, the number falls to 70% and for associations with more than 5,000 members, the new member retention rate drops to 60%. In compiling these numbers, the most commonly cited reason for non-renewal was “lack of engagement with the organization.” Losing members not only negatively impacts dues revenues, but can also have an adverse impact on the volume of donor contributions.


Nonprofit Card Processing Discounts Can Mean Big Savings for Giving Tuesday

With school back in session, businesses and nonprofits are already preparing for a fourth- quarter surge. ‘Tis the season for consumer spending...and giving! As the holidays approach, nonprofits should be looking for ways to capitalize their earnings.  According to Nonprofit Source, 30% of annual giving happens during the holiday stretch, and fundraisers, auctions, and donations made in people’s names as gifts are a crucial foundation for nonprofit success. One of the biggest giving days is Giving Tuesday, which this year falls on December 3, 2019, where millions of people inspired through social media and collaboration give to charities across the globe. Giving Tuesday 2018 brought in over $400 million for charities globally. 


Tips for Successful Cold Calling in the Age of Robocalls

Robocalls diminish people’s trust in phone calls. As a result, phones are an increasingly unreliable way for businesses to communicate with their customers. According to Clutch, 67% of people say they are unlikely to pick up a phone call from a number they do not recognize. Many legitimate businesses are negatively impacted by this pervasive distrust of phone calls. For example, nonprofits are especially challenged because they use cold calls to raise both money and awareness for their causes.


5 ways to increase click-through rates for your nonprofit efforts

To succeed in email marketing, one of the main things to keep in mind is your objectives or goals for every email sent. Do you intend to get more reactions? Increase the number of subscribers? Improve the click-through rates of your emails? In most cases, we all want to achieve all the above. To get there however, you have to put in the effort because it’s always a work in progress. Below are 5 strategies you can adopt to increase click-through rates for your nonprofit. But first you need to know what contributes to a good email click-through rate.


Other Social Media Platforms for Nonprofits

Facebook is the dominant social media platform. Nonprofits flocked to the site because of its ease of use and the fact that “everyone is on it. However, Facebook’s relentless tweaking of its algorithms and its profit driven approach makes it is a challenge for anyone, let alone nonprofits to be seen on the platform. Sure, you can “boost” your posts,  but unless you have a larger advertising budget a $5 boost won’t broaden your reach by that much. 


5 Effective Digital Marketing Strategies for Nonprofits

Nonprofit marketers face challenges many other marketers do not need to overcome, and they most likely wear more than just the marketing hat for their organization. What money you allocate to digital marketing needs to be well spent on effective and affordable marketing activities. Here are several digital marketing strategies sure to make an impact while remaining within your budget.


Where do donations go? 71 percent of nonprofits struggle to measure outcomes

Nonprofit organizations are struggling to demonstrate the outcome of their work according to a new study conducted by Oracle NetSuite. The study, Connecting Dollars to Outcomes, which provides insights from more than 350 senior nonprofit executives in the U.S., found that while nonprofit executives believe that outcomes measurement supports their top three priorities for 2019 - financial stability, staff turnover and donor retention – only 29 percent of nonprofits are able to effectively measure the outcomes of dollars invested. 


Think meeting aesthetics don’t matter? Think again

If you’re in the nonprofit world, you know how much relationships matter.. So why is it then, that we tend to deprioritize investing in technology that helps us connect, converse and grow these relationships? Like so many nonprofit organizations, United Way of the Boston area faces its fair share of challenges. We’re on a budget fueled by donors. We work across a geo-dispersed region and many of us drive a long way on our commute, or for meetings. We tend to prioritize spending our funds on supporting our mission of serving the community rather than giving our office a facelift.


Nonprofits can do better if they address these 4 issues as they attempt to leverage big data

Many people believe that nonprofits are technologically outdated. However, as a group,  nonprofits are shedding this stereotype as they adopt and use modern technologies such as big data, currently one of the leading buzzwords in businesses. Despite some nonprofits using big data, they miss some critical steps that can add value for them. Here are 4 things to review in your nonprofit’s efforts to leverage big data.


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