The keys to FanFunder are relevancy and customization. With FanFunder, non-profits can now specify exactly what they want to raise money for in order to appeal to subsections of their fan base. Fans of those non-profits can then create personalized campaigns in order to raise money from their own groups of friends. By turning fans into FanFunders, non-profits can reach further than ever before.
FanFunder has two elements: Appeals and Campaigns.
Appeals are created by a non-profit for specific needs and purposes. Examples of Appeals could be: A hospital needs to purchase 10 new wheelchairs that cost $1,000 each or $10,000 in total, a kindergarten's PTA is interested in raising $1750 to purchase new toys, or a charity may want to raise $10,000 to buy mosquito nets to prevent malaria in Africa.
Campaigns are created by users who make a non-profit's Appeal more personal, customized and relevant to the user's own friends. Campaigns can also be used to break up a charity's larger Appeal into smaller sub-appeals that can be easier to achieve and connect with.
For example, if a hospital starts an Appeal for 10 wheelchairs costing $1000 each, one FanFunder can now create and promote a personalized Campaign to raise enough to buy just one wheelchair. Now if just 9 more similar Campaigns are launched the goal is met. FanFunder brings the power of social networking to fundraising.
"Most non-profits have a limited number of fans and these fans have a limited ability to donate," said Neil Closner co-founder of FanFunder. "But the fans likely have thousands or even millions of friends amongst them. Imagine the possibilities if a non-profit could get all of its fans to promote a cause to all of their friends and then those friends promote it to their friends."
"Non-profits on Facebook are constantly looking for ways to engage their audience from within their fan pages, said Israel Schachter co-founder and CEO of Charity Bids and co-founder of FanFunder. "With Charity Bids' Charity Auctions app, we are able to provide non-profits with the tools needed to engage and activate their audience on a virtual basis or leading up to an event from within their Facebook fan pages. Similarly, FanFunder provides non-profits with advanced tools to create relevant fundraising campaigns, engage their audience and to ultimately raise funds without having to direct their fans and supporters outside of their fan page."
About FanFunder: Built by a team of longtime volunteer fundraisers, FanFunder is a new, social way for charities to raise much-needed funds for identified and specific needs through the power and reach of Facebook.. Today's non-profits need better ways to communicate and to connect with their donors, their prospective donors and their supporters. With FanFunder, non-profits can now specify exactly what they want to raise money for in order to appeal to subsections of their fan base and fans of those non-profits can create personalized reasons for raising the money from their own groups of friends. By turning fans into FanFunders, non-profits can reach further than ever before.
Last modified on Sunday, 19 May 2013